Google Buzz and freedom of association (crackpot post no 1)
Saturday, February 20, 2010 at 1:30PM This post is only vaguely related to economics, so if that bothers you (and if you have a low tolerance for crackpot ramblings) please leave now.
A few days ago, google brought us the buzz, a social network-type function right in your Gmail inbox. Sounds good, no? In case you haven’t been following the techosphere’s reaction, the BBC has an article that pretty much sums up the major complaints.
I don’t find Google’s statements in response to privacy concerns all that convincing - for some reason, I haven’t heard this mentioned anywhere, but the same thing happened when they launched the Google Reader sharing feature: Your shared items were automatically shared with your friends, and just like with buzz the procedure was opt-out rather than opt-in. Surely, they wouldn’t make that mistake a second time?
When people first agreed to enable buzz within Gmail, they automatically started “following” the people they e-mailed most because Google assumed they were the core social circle. This is probably true, but the nature of that social circle will vary with your main use of Gmail. For example, I automatically followed a bunch of friends from university, even though I wouldn’t consider them my primary social circle but apparently, I e-mail them a lot. This isn’t terribly problematic and I don’t mind what happened in the next step: the list of followers and followees was made public on my Google profile. But other people use Gmail for other purposes, and they may well mind having their social circle revealed to the public.
Now, who else is known to use gmail? For example:
While revealing the connections of the first two is definitely a problem, the third is what inspired my conspiracy theory.
My crackpot theory
Recently, Google announced that it will stop filtering google.cn search results, a change in its policy re China which followed an attack on several gmail accounts belonging to human rights activists. Google received a lot of applause for this move and it was even seen as a turning point in business relations with China that would potentially inspire other companies to follow suit. A bold move indeed as China has one of the few major economies (and populations) still growing, promising a lucrative market your shareholders wouldn’t want you to pass by just like that.
A few weeks later, Google launches buzz, revealing the most e-mailed contacts of Gmail users.
Now imagine someone knew this was going to happen and had a way of collecting that data.
I’m not saying this is what happened and I don’t know if it is even possible (although I suspect it probably is). The data would reveal the network of connections between gmail users and may make it possible to identify clusters of people who communicate, e.g. human rights groups. In addition to confirming known connections, it could also implicate people who were previously unknow to be involved in such activities. For an example how data mining of e-mails can be used to discover social networks, see this interesting article where I also nicked the image below.

If, for example, the Chinese government really was interested in those accounts, this would have been a perfect opportunity to get a bunch of juicy data - without the hassle of hacking anything.
We’ll see if there is a backlash from all this beyond the class action lawsuit.
